Project Background
I was responsible for all marketing initiatives and graphic design. This encompassed developing and executing our marketing strategy across various channels, including social media, content creation, email marketing, and community engagement. Simultaneously, I was responsible for all visual aspects of the brand, from designing our website and marketing materials to creating engaging graphics for social media and presentations.
The Challenge
Design a compelling and trustworthy logo for a new startup building a decentralized, transparent, and open-source network for AI model training and deployment. The existing branding was generic and failed to communicate the synergy of AI and decentralization.
