Project Goal

To design and develop a user-friendly application that provides users with comprehensive market indices and real-time pricing data for NFT collections. This aims to bring greater transparency, analytical insights, and informed decision-making capabilities to the often-volatile NFT market.

Problem

Navigating the NFT market can be challenging due to the sheer volume of collections and the lack of standardized pricing information. Users often rely on fragmented data sources, social media sentiment, and individual marketplace listings to gauge the value and trends of NFT collections. This makes it difficult to obtain a holistic view of collection performance and market trends.

Process

Solution

The proposed application provides users with aggregated data, calculated indices, and insightful visualizations to understand the NFT market at a collection level. Designed views represent the overall performance of specific NFT collection categories (e.g., PFP projects, generative art, metaverse land) or individual blue-chip collections. These indices could be based on factors like floor price movements, sales volume, market capitalization, and trading activity

Responsibilities

As the lead designer for this project, I was responsible for conducting user research to understand the needs of NFT traders and collectors, defining the application's features and functionality, developing the information architecture and user flows, creating wireframes and interactive prototypes, designing the visual identity and user interface, ensuring data is presented clearly and effectively through visualizations, conducting usability testing, and collaborating with developers on the technical implementation.

Results

01: Intuitive Search and Filtering

02: Aggregation from Multiple Marketplaces

03: Real-Time Collection Pricing Data

04: Historical Price Charts

05: Data Visualization