Project Goal and Background
To design a website for Allora Lab's new product focused on decentralized AI networks and self-teaching agents. The website aims to educate potential users, developers, and investors about the platform's unique value proposition, foster community engagement, and drive adoption.
The challenge is too create a clear, engaging, and educational online presence that effectively communicates the complex technology in an accessible way, highlights its advantages, and builds excitement around the platform. Potential users may be unfamiliar with the benefits and intricacies of decentralized AI networks and self-teaching agents.
Role & Responsibilities
As the Lead Product Designer, I was responsible for the end-to-end design of the entire application.
Process
The design process involved the following key phases:
Discovery and Research:
Conducted user interviews with accountants, financial analysts, and crypto-savvy individuals to understand their workflows, pain points, and requirements for a digital asset accounting solution. - Researched existing accounting software and Web3 applications to identify best practices and potential design patterns. - Analyzed the competitive landscape to identify opportunities for differentiation.
Wireframing:
Created low-fidelity wireframes to explore different layout options and user interface elements.
UI Design:
Designed the visual interface of the platform, including the color palette, typography, and iconography, ensuring a clean, modern, and professional aesthetic. - Created a design system to ensure consistency and scalability across the platform.
Wireframes
Visual Design
View and Manage Liquidity Positions
Shop for NFTs
Open and Manage New Liquidity Positions and Pools
