Discovery and Research: - Analyzed data from past QVC events and online sales, with a focus on spring collection performance, to identify successful strategies and areas for improvement. - Researched best practices in e-commerce, live streaming, and interactive design, with an emphasis on how these can be applied to seasonal fashion launches.

Concept Development: Brainstormed and conceptualized interactive features to enhance the shopping experience for the spring collection.

Information Architecture and User Flows: Developed user flows to illustrate the customer journey, from discovering the event to browsing spring products, interacting with features, and completing a purchase.ems.

UI Design: - Designed a visually immersive and engaging user interface that captured the energy of a live fashion event and the essence of the spring season. - Incorporated high-quality imagery, video, and interactive elements to showcase the spring fashion items in a dynamic and compelling way. - Ensured a seamless and intuitive shopping experience, with clear calls to action and a streamlined checkout process, optimized for the spring collection.

01: Increased user engagement and time spent on the platform, particularly with the spring collection content.

02: Higher conversion rates and sales for the spring collection compared to previous seasonal launches.

03: Positive customer feedback and increased satisfaction with the spring fashion shopping experience.

04: A more immersive and dynamic brand experience for QVC customers, tailored to the spring season.

05: Establishment of a new benchmark for interactive video commerce experiences for seasonal fashion events.