Project Goal

To design and develop a user-friendly decentralized application (dApp) that empowers users to provide liquidity to various NFT liquidity pools to earn rewards, while also offering a seamless marketplace for buying and selling NFTs.

Problem

The current NFT landscape faces challenges related to liquidity. Many NFTs are illiquid assets, making it difficult for holders to quickly access capital without selling.

Process

01: Owning the User Experience Vision

02: Leading User Research and Analysis

03: Optimizing the User Flow

04: Designing an Intuitive User Interface

05: Wireframes and Prototypes

06: Cross-team Collaboration

05: Final Designs and Measuring Success

Responsibilities

As the lead designer for this project, I was responsible for conducting user research to understand the needs and pain points of NFT holders and DeFi users, designing the user interface and user experience for both the liquidity provision and marketplace functionalities, creating wireframes and interactive prototypes, developing the visual design system and branding for the platform, conducting usability testing with target users, collaborating closely with blockchain developers to ensure technical feasibility and seamless integration, and iterating on the design based on user feedback and technical constraints.