PeopleGrove - Event and Conference Ticket Portal

Project Overview

This case study dives into the end to end design I worked on for the PeopleGrove Events and Conferences Ticket Sales and Management Portal. I worked closely with stakeholders, product owners, engineers and CSM’s to conduct user research, user testing and interviews to come up with and design the events ticket portal for all of our university clients.

Mission & Goals

Design and launch and end to end experience that enables students, professors, alumni, faculty and even parents to purchase and attend conference/event tickets! This feature was designed for users who are members and users who are not fully signed up yet; therefore having several different views based on user types/roles.

Visual Designs - View Event and Conference Details & Purchase Tickets

Challenges

Designing for Unlimited User Types

PeopleGrove allows each university to completely customize their user types and amount of user types; making it important to design for several views and permissions.

No Existing Purchase Functionality

The existing PoepleGrove platform did not have functionality around creating events/conferences and selling tickets.

No Mobile UI / Experience

PeopleGrove did not have a mobile experience for these features which required a totally new end to end mobile UI, user testing and development.

Quick Insights

Enabled universities to create events and conferences in-app instead of using external apps.

Increased the amount of attendees at events and conferences.

Increased member/user engagement and time spent in-app.

Responsive Experience; designed a completely new end to end mobile UI.

Process

As the head of product design, I was responsible for all end-to-end design, user testing and research, prototyping and wire framing and final visual designs hand-off to engineering.

Research & Discovery

I collaborated with product and the design team to travel to our client university campus’s around the US and conducted user testing, research and interviews.

Architectural Design and Wireframes

Created mockups, wireframes and clickable prototypes to help test the user flows, user interactions and user experience accessibility.

Cross-Team Collaboration

I worked very close with stakeholders, product leads, junior designers and engineers to design, deliver and launch Events, Tickets and Conferences for universities across the United States.

Final Designs, Design System and Design Library

I was responsible for creating and delivering the final designs, design library and design system.

Outcomes and Solutions

New Ticket Sales Portal

Designed an end to end experience that enabled members to purchase event and conference tickets.

Mobile Friendly UI

Designed an entirely new end to end mobile experience for all user types; from students to mentors to staff and alumni.

Increased NPS Scores and Overall Feedback

After the release of Groups & Programs which included an enhanced mobile experience; our platform saw a sharp increase in our good feedback and NPS scores.

Visual Designs - View, Purchase and Attend Conferences/Events