PeopleGrove - University Student and Alumni Groups and Programs

Project Overview

This case study dives into the PeopleGrove Groups & Programs Project. As the head of product design and design team manager; I was responsible for all things design related. For this specific project, I designed and redesigned the core functionality around groups, programs and administrator management of both. This project enabled college staff and professors to create and manage groups / programs and enabled students, mentors, mentees to join groups and programs and engage with each other + events.

Mission & Goals

PeopleGrove had a super old groups and programs functionality which was just a generic landing page with no user types, no member tiers, no group/program links, content, no community engagement functionality such as chatting/inbox. There was no way to have private groups vs. public groups and colleges needed a way to organize and collect data on who is actually joining groups and programs and how they are using them. There was also no clear way to filter, search or find specific groups.

Visual Designs - View, Join and Manage Groups / Programs

Challenges

Unlimited Groups and Programs

PeopleGrove administrators have the ability to create an unlimited number of groups and programs which created a sorting, searching and filtering issue.

No Search, Filters or Categorization

The existing PoepleGrove platform did not have functionality around searching and/or filtering groups and programs.

No Mobile UI / Experience

PeopleGrove did not have a mobile experience for these features which required a totally new end to end mobile UI, user testing and development.

Quick Insights

Increased the amount of students, mentors and alumni that joined groups & programs by 63%.

Increased amount of groups being created by universities / colleges by 25%.

Improved data collection and insights for universities.

Improved mobile experience for students, professors, advisors, mentors, alumni, mentees and parents!

Process

As the head of product design, I was responsible for all end-to-end design, user testing and research, prototyping and wire framing and final visual designs hand-off to engineering.

Research & Discover

I worked with product and the design team to travel to our client university campus’s around the US and conducted user testing, research and interviews.

Architectural Design and Wireframes

Created mockups, wireframes and clickable prototypes to help test the user flows, user interactions and user experience accessibility.

Cross-Team Collaboration

I worked very close with stakeholders, product leads, junior designers and engineers to design, deliver and launch Groups and Programs for universities across the United States.

Final Designs, Design System and Design Library

I was responsible for creating and delivering the final designs, design library and design system.

Outcomes and Solutions

New Administrator Groups and Programs Functionality

Enabled college administrators and staff to create and manage groups and programs.

New Filtering and Search Functions

Created mockups, wireframes and clickable prototypes to help test the user flows, user interactions and user experience accessibility.

Mobile Friendly UI

Designed an entirely new end to end mobile experience for all user types; from students to mentors to staff and alumni.

Increased NPS Scores and Overall Feedback

After the release of Groups & Programs which included an enhanced mobile experience; our platform saw a sharp increase in our good feedback and NPS scores.

Visual Designs - View, Join and Manage Groups / Programs