Project Goal

The primary objectives were to significantly streamline the sign-up process, enhance user intuitiveness, reduce drop-off rates, and create a positive first impression for new users.

Process

User Data Analysis: Understanding the Current State & Identifying Pain Points; Examining analytics to identify drop-off points, time spent on each step, and common user errors during sign-up.

Developing Low-Fidelity Wireframes: Quickly iterating on different layout options and user flows for both platforms.

Visual Designs Web and Mobile Ensuring Cross-Platform Consistency and Responsiveness

Collaboration and Communication Worked closely with product, engineering and stakeholders to align the redesign with business objectives and technical constraints.

User Testing and Iteration Planned and conducted usability testing sessions with target users on both web and mobile prototypes to gather feedback on the intuitiveness and efficiency of the redesigned sign-up process.

Responsibilities

My core responsibilities encompassed the entire user journey from initial interaction to successful account creation. I was accountable for:

01: Owning the User Experience Vision

02: Leading User Research and Analysis

03: Optimizing the User Flow

04: Designing an Intuitive User Interface

05: Wireframes and Prototypes

06: Cross-team Collaboration

05: Final Designs and Measuring Success

Results

01: Result in a significantly improved sign-up experience.

02: Increased Completion Rates

03: Consistency Across Platforms

04: Enhanced User Intuitiveness

05: Reducing the Number of Steps

05: Reducing sign-up completion time by 25%

06: Decreasing sign-up drop-off rate by 12%