Project Background
This platform was envisioned to be a comprehensive hub for users interested in the NFT market, providing transparent and accessible data on popular collections, performance indices, trading volumes, and detailed collection information.
Project Problem
The NFT market, while booming, suffered from a lack of centralized, digestible, and reliable data for the average investor or enthusiast. Users struggled to:
1.
Identify truly popular or influential NFT collections amidst a sea of new projects.
2:
Understand the broader market trends and performance beyond individual collection hype.
3:
Access aggregated volume and pricing data in a user-friendly format.
4:
Find consolidated, trustworthy information about specific NFT collections.
Role and Responsibilities
As the lead product designer, I was responsible for the end-to-end user experience and interface design of the NFT Indices application. My responsibilities included:
User Research & Analysis:
Understanding the needs and pain points of target users (both seasoned crypto traders and new NFT enthusiasts).
Information Architecture:
Structuring complex data (NFT collections, indices, metrics) into an intuitive and navigable layout.
Wireframes and Prototyping:
Translating concepts into tangible user flows and interactive prototypes.
User Interface Design:
Creating a visually appealing, consistent, and functional interface.
Design Process & Solutions
My design process followed a human-centered approach, involving research, ideation, prototyping, testing, and iterative refinement:
Phase 1: Market Analysis:
I conducted an extensive analysis of existing NFT analytics platforms, crypto data aggregators, and traditional market indexing sites to identify best practices, common pitfalls, and unmet user needs.
Phase 2: Competitor Analysis::
Deep dive into products like OpenSea, Dune Analytics, Blur, and Rarible to understand their strengths and weaknesses in presenting NFT data.
Phase 3: Stakeholder Interviews:
Collaborated closely with product managers, leadership, and business development to define project goals, technical constraints, and business requirements. Gained insights into the strategic vision for the product and market positioning.
Phase 4: User Flows & Information Architecture:
Mapped out core user journeys, focusing on how users would navigate from high-level market overview to detailed collection insights. Defined the hierarchy of information, prioritizing discoverability and clarity.
Phase 5: Product & Leadership Alignment:
Regularly presented design concepts and prototypes to the product team and leadership for feedback and strategic alignment. Ensured the design vision met business objectives and technical feasibility.
Phase 6: Engineering Collaboration:
Maintained a continuous feedback loop with engineers from the initial stages. Discussed technical limitations and implementation complexities to ensure designs were buildable and optimized for performance
Phase 7: Stakeholder Feedback:
Incorporated feedback from various stakeholders, including marketing and community teams, to ensure the product resonated with the intended audience and effectively communicated its value proposition.
Phase 8: User Testing / Usability Testing:
Conducted iterative usability testing with target users. Tasks included navigating to specific collections, understanding index performance, and finding pricing data.
Key Features Designed
Popular NFT Collections Dashboard:
A dynamic, real-time feed of trending NFT collections, ranked by volume, floor price changes, and social sentiment.
NFT Indices:
Creation of custom indices (e.g., Blue Chip NFT Index, Gaming NFT Index) to provide a broader market perspective, displaying historical performance charts and constituent collections.
Volume & Pricing Data:
Comprehensive charts and tables showing trading volume, average price, floor price, and market cap over various time frames.
NFT Collection Information Pages:
Dedicated pages for each collection, featuring: overview, price and volume history, rarity and tools, social links.
Wireframes and Prototypes
Wire frames and clickable prototypes to define usability, design and accessibility. These wire frames also helped with internal and external user testing.
Import & Classify Exchange and Wallet Transfers
Manage On-chain and Offline Wallets
Real-time Wallet Activity and Exchanges Data
Visual Design: Mobile
Wire frames and clickable prototypes to define usability, design and accessibility. These wire frames also helped with internal and external user testing.
Import & Classify Exchange and Wallet Transfers
Manage On-chain and Offline Wallets
Real-time Wallet Activity and Exchanges Data
Visual Design
Import & Classify Exchange and Wallet Transfers
Manage On-chain and Offline Wallets
Real-time Wallet Activity and Exchanges Data
Solution
The Allora Decentralized AI Blockchain Platform offers a comprehensive solution to the identified challenges by providing:
Decentralized Infrastructure:
A robust blockchain-based architecture that fundamentally removes reliance on central authorities, providing censorship resistance and resilience.
Collaborative ML Environment:
A suite of tools and protocols designed to enable multiple parties to collaboratively train, validate, and utilize AI models without necessitating the exposure of raw, sensitive data.
Incentivized Participation:
A robust and carefully designed tokenomics model that systematically rewards all network participants, from model creators and data providers to validators and compute resource providers.
Scalability and Adaptability:
A flexible and modular design that can evolve with the rapid advancements in AI and blockchain technology, supporting a growing ecosystem of AI applications.